Barrow Frost Test Charter Academy
K–12 Arctic Charter School · Barrow, Alaska
Where Iñupiat heritage meets rigorous STEM education — shaping resilient, college-ready leaders for Alaska and beyond.
Why Brand Identity
Matters
2023 Alaska Charter School Excellence Award
Recognized statewide for outstanding academic outcomes, innovative curriculum, and culturally responsive education in Arctic communities.
88% College Readiness — Class of 2024
Our graduating seniors outpace state averages, with 92% enrolling in college and dual-enrollment pathways through University of Alaska Anchorage.
Above-Average State Assessment Scores
72% ELA and 68% Math proficiency on 2024 AKEA assessments — both surpassing Alaska state averages with 87% of students reading at grade level.
Positioning &
Strategy
Barrow Frost Test Charter Academy is the only K–12 school in the Arctic that fuses Iñupiat cultural knowledge with AP-level STEM coursework, project-based learning, and 1:1 technology — all at zero cost to families — producing graduates who lead with both roots and ambition.
Our Five Pillars of Excellence
Top Parent Objections — Addressed
7-Day Content
Pillars
Enrollment
Funnel
1:1 Technology for Every Student
MacBook Pros for grades 6–12 and iPads for elementary students, backed by Google Workspace and enhanced internet infrastructure for seamless remote learning.
Zero Cost to Families
As a publicly funded charter school, we charge no tuition, no application fees, and provide free transportation — a world-class education at no financial barrier.
AP, Dual Enrollment & Certifications
Students earn college credit through UAA partnerships and gain industry certifications in renewable energy, GIS, and sustainable Arctic resource management.
Whole-Child Support System
Certified special education staff, full-time counselor, IEPs, restorative practices, and a multi-tiered intervention system ensure no student is left behind.
Logo &
Identity
Primary — Light Background
Reversed — Dark Background
Always maintain a minimum clear space equal to the height of the 'B' in Barrow around all sides of the logo to preserve visual integrity.
Use the full-color logo on white or light backgrounds; use the all-white version on navy (#1B3A6B) or dark backgrounds only.
Never reproduce the logo smaller than 120px wide in digital formats or 1.25 inches wide in print to ensure legibility of all elements.
Color
Palette
Typography
- Use Montserrat Bold (700) or ExtraBold (800) for all headlines, section titles, and hero text to command attention and reinforce authority.
- Never use Montserrat in weights below 600 for display purposes — lighter weights undermine the confident, leadership-driven tone of the brand.
- Headlines should appear in Arctic Navy (#1B3A6B) on light backgrounds or Glacier White (#FFFFFF) on dark/navy backgrounds — no other colors for primary display text.
- Use Open Sans Regular (400) for all paragraph text and descriptive copy to ensure maximum readability across digital and print formats.
- Reserve Open Sans SemiBold (600) for labels, callouts, button text, and UI elements — never use it for long-form body paragraphs.
Imagery
Direction
Authentic Arctic Learning Moments
Prioritize real photography of students engaged in outdoor environmental fieldwork, robotics labs, and cultural activities — no staged stock imagery of generic classrooms.
Community & Cultural Representation
Images must reflect the diversity and heritage of Barrow's Arctic community, including Indigenous traditions, family engagement events, and Alaska's natural landscape as backdrop.
Voice &
Tone
Confident & Data-Driven
Lead with real outcomes — graduation rates, assessment scores, college enrollment — to build immediate trust and credibility with parents evaluating school options.
Warm & Community-Centered
Speak like a trusted neighbor, not an institution — inclusive, respectful of Indigenous heritage, and genuinely invested in every family's child and community future.
Aspirational Yet Grounded
Balance ambitious language about student futures with practical, honest information about programs, processes, and what daily life at the academy truly looks like.
Direct & Action-Oriented
Every communication should end with a clear next step — schedule a tour, submit an application, attend an open house — removing friction from the enrollment journey.